helps keep our blood and nerve cells healthy and creating new DNA , further boosts crickets ’ allure .
A simple four-step processing system transforms these arthropods to superfood . The crickets are frozen , rinsed , boiled then dehydrated . From here , they are seasoned like potato chips with salt & vinegar , smoky barbeque , or dill pickle spice mix . To tempt consumers with more of a sweet tooth than a salty one , Winnipeg ’ s Decadence Chocolates has been enlisted to create a silky-sweet chocolate covered cricket cluster . The first small , slightly nervous bites taken at Ciao ! HQ are easy and pleasant , detecting nuttiness at the centre of familiar seasonings . In no time , handfuls are being enjoyed as the interview continues .
If you ’ re almost on board , cricket powder , smoother in texture and easily disguised , offers a digestible first step . A few spoonfuls fortifies virtually anything from smoothies to spaghetti sauce and can easily be blended into baked goods . Now we ’ re talking ! Introducing healthful ingredients into confections – hello zucchini chocolate cake – is a familiar hack that may be the marketing solution for mass appeal .
Twelve eager retailers have hopped on the opportunity to stock this novel product . Ryan and Lesley ’ s crickets can be found between Miami and Winnipeg , including at Fromagerie Bothwell and Love Local
foodsources
Manitoba , can be ordered online and shipped across Canada – and available at bigger grocery store chains by the end of the year . “ Being patient and making sure you ’ re doing the little things well before you try to keep getting bigger is important ,” Ryan explains . A new flavour of roasted crickets is scheduled to release before 2024 too , along with tub-sized batches of cricket powder .
For a business that is selling almost 100 units of product per month , it ’ s easy to forget that Prairie Cricket Farms practically started as an accident . The rural venture spurred out of dad ’ s wise words has intentional plans though , ones with global reach . Because of the health benefits and long shelf life of cricket powder , Ryan and Lesley believe it could be the next big thing , a practical way to get nutrients to those who need them . “ That was always one of my goals ,” Ryan shares , “ to find a way to go global with this product , to help people in other countries .”
Adding crickets to ones ’ diet is sure to bug some people out , but consumers who embrace the benefits of crickets are in step with reducing agriculture ’ s environmental impact while snacking on a tasty nutritional powerhouse . What ’ s more , crickets may be the most practical big idea so far with real possibilities to improve world hunger .
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