CIANJ Commerce Magazine June 2020 | Page 26

■ Accounting Continued From Page 22 derstanding the pressure points in your supply chain and how it will impact the cash cycle is critical. Businesses should also bear in mind that their customers may have less purchasing power and lower creditworthiness, while they themselves could see reduced product availability from suppliers, all of which could create a drain on liquidity. Moreover, they should remember that borrowers will be facing tighter credit terms. Finally, they should communicate early and often with lenders, be very clear on your current position, strategy and request. Your current lender will likely be the fastest source of additional liquidity. The simple truth is that it is essential to develop an overall strategy that balances cost-cutting initiatives with reduced revenues and provides additional liquidity. It’s a difficult balancing act at the best of times, but now it’s an even more complex problem to solve. Klatzkin By John Blake, CPA, MBA, Partner For business owners that are maintaining operations or who have experienced decreased business due to the COVID-19 pandemic, collecting on accounts receivable is key. During this time, business owners should shift their focus from the profit and loss statement to the balance sheet to maximize cash flows. Business owners want to minimize inventory, accounts payable and receivables. On the receivable side, business owners should make sure that they are getting the basics right. They should make sure that they are sending out invoices accurately on a timely basis and have a policy in place to follow up if the invoices haven’t been paid in 30 days. Perhaps to expedite payment, business owners can offer discounting solutions for customers who can pay more quickly. Further, an aggressive and expensive tactic would be to factor receivables for a quick cash flow infusion. On the payable side, busi- Continued On Page 26