CIANJ Commerce Magazine June 2020 | Page 18

■ Healthcare Continued From Page 14 ment decisions were made with patients’ input about proceeding with treatment in the most appropriate way. We evaluated each one’s needs to determine if the risk outweighed the benefits, offering patients the option of postponing. We conducted chemotherapy and infusion therapy according to the guidelines of the National Comprehensive Cancer Network, which might include changing drugs and/or spreading out treatments, but not halting or delaying them. As COVID-19 cases subsided and we began to adopt a “new normal,” our physicians returned to performing procedures for patients whose medical conditions could not wait. The Breast Center—which had been open for imminent diagnostic testing and procedures—began scheduling screening mammograms. In May, we started offering screening colonoscopies and elective endoscopies. During the past few months, we focused on treating those with cancer safely and expeditiously as we have always done. Jefferson Health New Jersey By Ana Maria Lopez, M.D., MPH, MACP, Chief of Cancer Services, Professor and Vice Chair, Medical Oncology, Sidney Kimmel Medical College The Sidney Kimmel Cancer Center-Washington Township knows that as we shelter-in-place during the current COVID-19 crisis, cancer does not. Our highly trained, multi-disciplinary teams are compassionately caring for patients with cancer or at high-risk for cancer. Our services are timely, guideline-based, and include cancer clinical trials. The Sidney Kimmel Cancer Center in Washington Township has nimbly incorporated telehealth visits, social spacing and comprehensive COVID-19 prevention strategies, while maintaining appropriate on-site, in-person care—all with the best interest of the patient in mind. We stand with our Jefferson Health New Jersey cancer patients and their families during this pandemic, and beyond. Continued On Page 18 Everybody in business has a story to tell. A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company, service or product unique. What Exactly Is Public Relations? It is an invaluable tool in creating favorable public opinion. It differs from advertising in that it is an unpaid endorsement of a company, a person, a product or a service, and that fact alone, lends tremendous credibility. How Does Public Relations Pay Back Big? Your uniqueness, your story is what differentiates you from everyone else in your field. Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an ‘expert’. This type of credibility creates a ‘buzz’ or publicity that associates you and your firm with excellence. Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned. Make sure your story is told. Contact Amy Delman [email protected] or 201.563.4614 www.amydelmanpr.com