• Google Search delivered more than 109,000 impressions and a 25.7 % CTR
• Baltimore . org / CIAA received more than 248,000 views and 198,000 users )
CIAA “ Lookbook ” Influencer Campaign
Fashion and self-expression are aspects of tournament week that everyone can be part of . Leveraging the current popularity of player arrivals and event fashion , we created a CIAA Lookbook Campaign featuring 9 local influencers . Each local styled a look for their respective areas of expertise that aligned with an aspect of tournament week . The influencers posted throughout February and promoted a sweepstakes entry to win a one-night stay at the Sagamore Pendry Baltimore , two tickets to the championship games , and two tickets to the Sagamore Pendry Baltimore ’ s CIAA brunch . The sweepstakes received nearly 500 entries and
the sentiment across social platforms was very positive and contributed to overall awareness and excitement around the tournament .
Earned Media Hits
• 833 total mentions in local media
• Reached more than 332,703,722 people
• Total ad value of $ 31M
Publication Highlights :
• Featured in Associated Press ( multiple features ), Sports Illustrated , Andscape , Yahoo !, Local Live Now ( 100 + Stations ), PressBoxOnline , HBCU GameDay , The Afro , Baltimore Banner , WEAA , Ebony , Black Enterprise and more . Additionally , coordinated with Charm City TV and with Maryland Public Television ( MPT ) for a feature documentary that is airing soon .
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