Earned Media Hits
• 833 total mentions in local media
• Reached more than 332,703,722 people
• Total ad value of $ 31M
Publication Highlights :
Featured in Associated Press ( multiple features ), Sports Illustrated , Andscape , Yahoo !, Local Live Now ( 100 + Stations ), PressBoxOnline , HBCU GameDay , The Afro , Baltimore Banner , WEAA , Ebony , Black Enterprise and more . Additionally , coordinated with Charm City TV and with Maryland Public Television ( MPT ) for a feature documentary that is airing soon .
Media FAM :
To highlight Baltimore ’ s Black-owned businesses and attractions , Visit Baltimore invited 10 top-tier journalists in the national media space to experience Baltimore ’ s Black excellence and the CIAA championship games . Hosted by Hotel Revival , the journalists from Ebony , Black Enterprise , National Geographic , Madame Noir , Travel Noir , and No Madness Travel Tribe had the opportunity to explore attractions including the Reginald F . Lewis Museum , the B & O Railroad Museum , the Lillie Carroll Jackson Museum , along with Blackowned restaurants including Magdalena , Hoodfellas , Cuples Tea House and Next Phaze Cafe . Coverage highlights include :
• Here ’ s Why You Should Visit Baltimore This Year ( yahoo . com )
• With Love From BMORE : Now ’ s The Time to Visit Baltimore ( blackenterprise . com )
• Recap of the 2023 CIAA Basketball Tournament - Ebony
ADVERTISING GOALS
To raise awareness of the tournament taking place in Baltimore , to sell tickets to the basketball games and to book hotel rooms during the event
Primary Audience
• Basketball fans / sports enthusiasts
• CIAA conference school ’ s students and alumni
• HBCU students and alumni
• Black fraternities and sororities
• African American residents in Baltimore
• African American business owners in Baltimore
Target Geography
• Regions surrounding CIAA schools and HBCUs in the Mid-Atlantic
• Mid-Atlantic states : New York , New Jersey , Pennsylvania , Delaware , Maryland , Virgina
• Drive markets ( up to 7 hours away ) including North Carolina
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