Church Executive Jan / Feb 2020 | Page 28

The Digital Pulpit: A Nationwide Analysis of Online Sermons One of the best parts about having numerous houses of worship in a given community is the variety available to the people in the area, even those who identify as the same faith. No two churches are exactly the same, and every senior pastor runs his or her church in a unique way. Until now, just how much these individual churches vary from each other has largely been a mystery, especially when it comes to the content and delivery of sermons. Many surveys have asked Americans about their religious affiliations, beliefs and practices, and how often they attend services at a church. However, less is known about what churchgoing Americans hear while attending those religious services. Frequent churchgoers may have a good sense of what kind of sermons to expect from their own clergy: how long they usually last, how much they dwell on biblical texts, whether the messages lean toward fire and brimstone or toward love and self-acceptance. But what are other Americans hearing from the pulpits in their congregations? A new Pew Research Center analysis has started to provide some answers for this question by using computational techniques to identify, collect and analyze the sermons that U.S. churches livestream or share on their websites each week. Using a complex computational process that utilized application programming interface (API), transcriptions and other analysis methods, researchers collected data on more than 49,000 sermons delivered between April 7 and June 1, 2019 and shared online by 6,431 churches. The report notes that these churches are not representative of all Christian churches in the U.S.; they make up just a small percentage of the estimated 350,000-plus religious congregations nationwide. Compared with U.S. congregations as a whole, the churches with sermons included in the dataset are more likely to be in urban areas and tend to have larger-than-average congregations. The median sermon scraped from congregational websites is 37 minutes long. But there are striking differences in the typical length of a sermon in each of the four major Christian traditions analyzed in this report: Catholic, evangelical Protestant, mainline Protestant and historically black Protestant. Here are some highlights of the findings: Catholic sermons are the shortest, at a median of just 14 minutes, compared with 25 minutes for sermons in mainline Protestant congregations and 39 minutes in evangelical Protestant congregations. Historically black Protestant churches have the longest sermons by far: a median of 54 minutes, more than triple the length of the median Catholic homily posted online during the Easter study period. Researchers also conducted a basic exploration of sermons’ vocabulary. Several words frequently appear in sermons at many different types of churches — for instance, words such as “know,” “God” and “Jesus” were used in sermons at 98% or more of churches in all four major Christian traditions included in this analysis. Christian traditions share common language, but also possess their own distinctive phrases. This computational text analysis also found many words and phrases that are used more frequently in the sermons of some Christian groups than others. For instance, the distinctive words (or sequences of words) that 28 CHURCH EXECUTIVE | JAN / FEB 2020 often appear in sermons delivered at historically black Protestant congregations include “powerful hand” and “hallelujah … come,” which appears online in actual sentences such as “Hallelujah! Come on … let your praises loose!” Meanwhile, the distinctive vocabulary of Catholic sermons includes “homily” (which is what Catholics typically call a sermon) as well as “diocese” and “Eucharist.” An analysis of which books of the Bible are cited by name suggests that preachers nationwide, across all major Christian traditions, are more likely to refer to books from the New Testament (90% of all online sermons do so) than the Old Testament (61%). This pattern is especially pronounced in mainline Protestant and Catholic sermons: These two groups are, respectively, 39% and According to the study analysis, American Christian sermons are more likely to refer to books from the New Testament than from the Old Testament. 40% more likely to mention a book of the New Testament than to mention a book of the Old Testament by name in any given sermon. This may reflect the fact that most ministers in the mainline Protestant and Catholic traditions preach on the day’s Gospel reading, which is always from the New Testament. References to books of the Bible also vary over time. For instance, the share of all sermons that mention a book of the Old Testament by name declined by 13% on the week of Easter Sunday (to 49% from 62% the previous week) and then rebounded the following week. Books from the New Testament are more commonly cited than books from the Old Testament across every Christian group. At least one book from the New Testament is named in 90% of all sermons, while a book of the Old Testament is cited in 61% of sermons. For the full report with the methodology and analysis of these findings, visit https://www.pewforum.org/2019/12/16/the-digital- pulpit-a-nationwide-analysis-of-online-sermons.