skyline | Gurugram
Gurugram
the emerging entertainment hub
The millennium city has moved beyond its BPO and MNC tags
to become one of India’s hottest entertainment hubs
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chromohomes w November 2018
skyline | Gurugram
B
eing the epicentre of corporate
activity in the NCR, Gurugram
has had to evolve rapidly in
terms of its social infrastructure.
Of late, the millennium city is becom-
ing an entertainment hub of this part
of the world apart from being a leading
financial and industrial centre with the
third-highest per capita income in India.
With a number of multiplexes, pubs,
restaurants, cinema halls, discotheques
and shopping malls inundating the city,
entertainment in Gurugram can surely
make one ecstatic.
Anuj Puri, chairman, Anarock Property
Consultants, is of the view that the satu-
ration of malls in the city is remarkable,
and today’s top-performing shopping
malls are essentially mixed-use busi-
nesses which incorporate a plethora of
entertainment options. “Gurugram’s evo-
lution in terms of entertainment options
has been necessitated not only by its high
saturation of office buildings but also the
rapid proliferation of housing. Gurugram
saw the launch of nearly 1,150 units in
Q2 2018 and a 20 per cent Q-o-Q rise in
housing sales. One of the main drivers for
residential growth is availability of social
infrastructure such as shopping and
entertainment,” says Puri.
Gurugram is now the most premium
city of NCR which has evolved with time
and has attracted premium housing in
the city. Its strengths include ‘connectiv-
ity’ to the airport and nearby office hubs
and residential sectors. Spending here
is comparatively much lower than Delhi
and other parts of the NCR with better
facilities.
“Gurugram had its first big transition
from an agricultural society to a BPO hub
in the late 90s. The proximity of the city
to the administration government offices
of Delhi and the international airport
is connected to the capital of India that
made easy to commute for multinational
companies to set up their regional corpo-
rate headquarters in Gurugram. This city
has developed manifolds in these years.
In addition to the world’s best-class
infrastructure, this city also offers a wide
range of places to visit and adventurous
things to do. Options for fun & hangout,
leisure, adventure and many things to
do and entice visitors are not limited to
the Gurugram’s residents only but also
to other corners of India as well,” asserts
Rajan Dang, founder, Zvesta, platform to
buy, rent and sell properties in India.
As a natural corollary to the recovery
in the residential sector, entertainment
facilities including retail units are show-
ing marked growth in Gurugram. “Many
leading developers in the millennium city
are coming up with mixed-use projects
as well as pure-play entertainment and
“Our partnership and signup at Athena Mall
by Brahma Center Development Pvt. Ltd. is
an integral part of our expansion plans in
the millennium city. Located at Sector 16
along the Delhi-Gurugram expressway,
this retail and commercial space is spread
across 1.3 million sq.ft., and is excellent
in terms of location, size and scale. ”
Gautam Dutta , CEO, PVR Cinemas
leisure-based products. Interestingly,
developers are also rolling out several
attractive schemes such as assured rental
returns during ‘before possession’ phases
followed by lease guarantee and lease as-
sistance during ‘post possession’ phases.
Such attractive schemes are attracting
investments into retail, entertainment
and leisure products.” states Ankit Kansal,
founder and managing director, 360
Realtors. With several content and social
media start-ups that have come up in the
city, entrepreneurs and executives take
an active part in cycling, trekking and
meditation groups or in general meet-ups
where entrepreneurs or small business
owners seek help from each other. There
are also several angel investors as well
as incubators helping and encouraging
entertainment at the city.
Multiplexes in this part of the world
are fast evolving with a variety of enter-
tainment options on offer. The cinema
business has always been intertwined
with hospitality, and today’s time and era
pose a great potential in blending enter-
tainment with high-end hospitality. “Our
partnership and signup at Athena Mall by
Brahma Center Development Pvt Ltd. is
an integral part of our expansion plans in
the millennium city of Gurugram. Located
at Sector 16 along the Delhi-Gurugram
expressway, this retail and commercial
space is spread across 1.3 million sq.ft.,
and is excellent in terms of location, size
and scale. Inclusive of two gold class, six
mainstream and one imax screen, we are
proud to introduce the exclusive nine
screen multiplex in the city,” says Gautam
Dutta, CEO, PVR Cinemas.
Parveen Jain, vice chairman NAREDCO
& CMD Tulip Infratech, informs that all
the group housing projects by famous
brands in Gurugram provide clubs, com-
munity centres, swimming pools, gyms,
sports facilities like badminton, lawn
tennis, squash, basket ball courts etc
within the group housing complexes for
the leisure and entertainment of the resi-
dents. Spread across five levels with an
area of 65,000 sq.ft. and two additional
basement levels for parking, the state-
of-the-art clubhouse in Sobha’s Interna-
tional City along Dwarka Expressway is a
beautifully crafted social sanctuary. With
a roof-top swimming pool, tennis courts,
squash courts, badminton courts, gym-
nasium, art gallery, elegantly appointed
guestrooms, restaurant, party lawn and
many other amenities provide for ample
indulgence exclusively for the residents of
International City.
The Crest of DLF5 in Gurugram has
the first clubhouse project in India
by Richmond International, UK. The
clubhouse is endowed with an array of
recreational amenities such as a main
pool deck area, a gymnasium with a
fitness studio, a hair salon and a serene
spa facility with high glazed walls with
access on into sunken lagoon garden
and deck zones, a well-stocked library,
a 120-seater restaurant, a multipurpose
community hall, two tennis courts and
a basketball court.
Nakul Mathur, managing director,
Avanta Business Centre, avers, “We en-
tered the region with luxury office spaces
because of the people’s and market’s de-
mand. High quality business centres has
been witnessing increasing demand. Be
it funded start-ups or MNCs, they all have
now moved towards premium business
centres which are young and also suffice
all the need.”
The future of the entertainment sector
in Gurugram seems to be promising,
considering the growth of the market,
advanced technologies aiding operations,
urbanisation, floating population and
favourable government policies.
Existing physical and social infra-
structure along Gurugram coupled with
ongoing and proposed infrastructure
projects are likely to drive retail space
in Gurugram. The city can be considered
as the rising sun for the retail sector in
coming time.
november 2018 w chromohomes
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