IN SPOTLIGHT
IN SPOTLIGHT
PARRYWARE
LAUNCHES NEW
CAMPAIGN ACROSS
PVR CINEMAS
IN INDIA
What comes to mind when you
have to cook something in two
minutes? Do you think of your
favourite beverage when you
hear ‘open happiness’? Likewise,
to own the space of loo breaksin
India, Parryware, India’s con-
temporary bathroom solutions
brand, launched a national cam-
paign ‘Parryware Loo Break’.
A first of its kind campaign
breaks the clutter of crowded ad-
vertising space and is delivered
in the most receptive environ-
ment of cinema, subtly seeding
the brand amongst the audience.
Going beyond conventional ad-
vertising, ‘Parryware Loo Break’
marks the beginning of the
intermission ensuring complete
attention of the audience at PVR
Cinemas across the country.
Commenting on the campaign
launch, KE Ranganathan, MD,
Roca Bathrooms Pvt Ltd. said,
“Innovation is a way of life at
Parryware and reflects in every-
thing we do, be it our products,
processes, communication et
al. Given the highly fragmented
market that we operate in, the
bathroom space is yet to be
claimed! All of us interact with
multiple bathroom brands during
a day in different environments.
Our intent was to explore a
perfect opportunity to effortlessly
yet effectively seed brand Par-
ryware in a natural environment.
‘Parryware Loo Break’ creates an
interaction with the audience in a
novel fashion, making Parryware
synonymous with loo breaks.”
This campaign will be extend-
ed to other mediums and across
touchpoints in the near future.
Delivering contemporary and
youthful bathroom solutions
in India, brand Parryware is
known for many industry firsts,
product innovations and for
introducing global technology in
the Indian market.
10
CHROMOHOMES OCTOBER 2017
Talon sideboard in
distress fi nish
JK CEMENT HOSTS ARCHITECT
OF THE YEAR AWARDS 2017
A
fter the much-celebrated success
of its silver jubilee edition, JK
Cement Ltd., one of India’s
premier cement companies, hosted the
26th edition of Architect of the Year
Awards in Coimbatore, recently.
The award ceremony was graced by
Dr. K. Radhakrishnan, advisor and for-
mer chairman, Indian Space Research
Organisation. The winners who were
felicitated at the event were selected
after much deliberation.
AYA is JK Cement’s annual flagship
event that aims at recognising and
encouraging outstanding talent in the
field of architecture at a global scale.
Continuing its successful run, this year
JK Cement received 199 entries from
India and the neighbouring countries
like Bangladesh, Bhutan, Maldives, Mau-
ritius, Nepal, Sri Lanka, among others.
The most prestigious category, the
‘Great Master’s Award’ was awarded
to Ar. Shirish Beri for his outstanding
work over the years in the field of archi-
tecture. The Architect of the Year was
bagged by Ar. Prasanna Desai for his
slum rehabilitation project in Pune.
TALON COLLECTION BY
BOHEMIANA FROM PEPPERFRY
D
o you yearn for the simple joys
of life, far away from the cares of
the world and just blissfully un-
wind with a classic hardcover in hand?
Exude the charm of the countryside and
add a tinge of an eff ortlessly grunge
ambience with the Talon collection by
Bohemiana from Pepperfry.
The Talon collection by Bohemiana
draws inspiration from an inherent
beauty in raw, industrial, distressed
finish that only a touch can experience.
Hand-crafted in mango wood, this col-
lection revels in grunge with an uneven
surface and metal legs.
Give your space an unconventional,
underground look with the eclectic de-
signs. Parade your precious porcelains
and lock away your pearls with the
signature coff ee tables, entertainment
units, and cabinets. Think iridescent
ceramic beauties in rose-gold, twin-
kling-tripod lamps and a medley of
mosaic tiles to embellish your address
voguishly rustic.
Bask in avant-garde glory of distinct
interior pieces with the Talon collection
by Bohemiana from Pepperfry.
REVAMP YOUR CHILD’S SPACE WITH
CHAIRS FROM ITALICA FURNITURE
D
esigned to
deliver ultimate
durability and
style, Italica Furniture
provides a wide range
of baby chairs to give
your child the comfort
they deserve.
To lift up the mood
of your little ones, the
chairs are available in
an array of designs
and colourswhich will
win their hearts in just
one glance.
The range of baby
chairs are moulded
using cutting-edge
technology and ad-
vanced manufacturing
techniques. The sturdy,
enduring yet stylish
Italica chairs is sure to
amp up the aesthetic
look of your home.
Italica products are
available across major
retail outlets and online
on Pepperfry.com
www.italicafurniture.com
LLADRÓ GIVES A FESTIVE
TOUCH TO PORCELAIN
T
o get your home festive ready,
Lladró, the world famous Spanish
brand known for its high quality
porcelain products, off ers a splendid
range of porcelain and lighting cre-
ations for Indian consumers.
Lladró’s new 17” limited edition Lord
Ganesha is a true gem in itself which
transmits universal values and each
sculpture captures Lladró’s unmistak-
able smooth and stylish approach to
achieving perfection. In Lord Ganesha
collection, Lladró has 3 new re-decorat-
ed variants in fine white matte porce-
lain and golden lustre - VeenaGanesha,
BansuriGanesha and MridangamGane-
sha. The sculpture of Goddess Lakshmi
makes a perfect choice for classic and
beautiful home décor during festivity
and comes from Lladró’s well-known
gloss porcelain collection. All sculptures
are an artistic, stylish and spiritual
statement, at crossroads between tradi-
tion and modernity. Furthermore,the
luxury brand is also off ering an array of
decorative lights for gifting purpose.
In lighting segment, Lladró’s lat-
est off ering is an eye-pleasing range
of Dome Lamps. The LED module is
included with the lamp with a sticker
on the bottom, if one wishes to attach it
to the base, and a tactile dimmer switch
to regulate the intensity of the light.
The aesthetic lamps have autonomy of
between 4 and 7 hours and are charged
with a smartphone charger with USB
port.
Price: Rs. 15,800 – Rs. 1,05,000
www.lladro.com
GREENPLY
INDUSTRIES
PARTNERS WITH
ARISTECH SUR
FAC