CUT TO THE CHASE
CUT TO THE CHASE
“ WE HAVE ALWAYS LOOKED AT NEWER WAYS TO CONNECT WITH OUR VALUED CUSTOMERS ”
PANKAJ BANSAL DIRECTOR , M3M GROUP
If your dream was ever to own a luxury home , this might just be the time for it to come true . Gurugram-based realty developer M3M is putting its prized residential properties up for first of its kind bidding process . This if for the first time in India that built up inventory is being put up for bidding on an online platform by a developer . The campaign named ‘ My Bid , My Home ’ has been launched in association with the country ’ s leading online real estate portal Magicbricks . com . PANKAJ BANSAL , director , M3M Group , shares his views on the unprecedented drive .
• Why do you think the campaign ‘ My Bid , My Home ’ is good for the market ? Till now , the real estate market in India has only been operating through the conventional methods of selling . Channel partners , IPCs and direct methods of selling have been the norms . Now is the time when we need to explore newer options to reach our target clients . With this process we are giving options to the clients to choose his own way , the way he wants to purchase his property . With this we are bringing something new to the real estate market . M3M as an innovative company has always looked at newer ways to connect with the valued customers and this is an ideal platform to do the same .
• How do you think the consumer will gain through the bidding process ?
In the bidding process , the consumer is already aware at what he wants to purchase . He is not evaluating options . Through this bidding process he can have all the needed parameters at one location , on the bidding website . Location , price , features , different evaluating parameters , everything is there on one single platform . The bidder is also fully aware if there are options available in the kind of property he is looking at . He has an option of having a virtual tour of the property . He has the freedom to make up his own mind , without being guided by any external agencies or partners . We are putting up only the delivered properties for sale . So there is zero risk involved in this buying process . With this bidding opportunity , M3M has brought to the forefront an excellent option for genuine buyers who till now had been
• M3M Woodshire • M3M Golfestate sample apartment • M3M Golfestate sample lobby • M3M Merlin apprehensive and were waiting for the right price .
• Tell us something about the M3M properties which are up for bidding ? The residential properties which are part of the bidding process are all world-class properties and include M3M Golfestate ( Fairway West ), M3M Merlin , M3M Woodshire and M3M Marina . Three of these developments were recently
• M3M Golfestate
delivered by the group and possession phase is currently on in these . They include M3M Golfestate , M3M Merlin and M3M Woodshire .
M3M Golfestate brings India ’ s first in-city ‘ Golf Resort ’ themed living experience to luxury lifestyle enthusiasts . The development features luxurious 3 , 4 & 5 bedroom residences , duplex and penthouses , with best-in-class partners and matchless amenities .
M3M Merlin brings the unique charm of Singapore style , world-class residences to Gurugram . The project is meters away from the Golf Course Road Extension . Strategically planned to meet all residential needs comprehensively , it offers 3 and 4 BHK residences to those looking for a stylish and classy lifestyle . Located close to the Delhi border , M3M Woodshire brings one close to nature with nearly 70 % open space . M3M Marina located in sector 68 , Gurugram , is a high-rise residential development with large central greens surrounded by waterfront paradise .
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CHROMOHOMES • OCTOBER 2017 |
OCTOBER 2017 • CHROMOHOMES |
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