computer devices. For instance, according to Coherent Market Insights’ analysis, in the U.S.,
most adopted wearable devices were those that transmit data, which accounted for around
39.7% share of the country’s wearable computing medical devices market, followed by sensor-
enabled wrist wear and headset or eyeglass, which accounted for 32.6% and 22% share
respectively, in 2013.
Furthermore, Asia Pacific is expected to be the fastest-growing region during the forecasted
period. Growing geriatric population in emerging economies such as India and China, is one of
the factors driving growth of the market in the region. For instance, According to the United
Nations Population Fund (UNFPA), in India, the total geriatric population accounted for 7.9
million in 2011, which increased to 9.7 million in 2015. This in turn, is expected to increase the
demand for wearable computer devices for easy and remote, and real-time diagnosis of health,
which is thus, expected to fuel growth of the market in the region.
Global Wearable Computing Devices Market: Competitive Landscape
Major players operating in the wearable computing devices market include Adidas AG, Apple
Inc., Boston Scientific Corp, Garmin Ltd, LG Electronics Inc., Google, LLC, Motorola Mobility
Holdings, Inc., Nike, Inc., Pebble Technology Corp., and Samsung Electronics Co., Ltd., Major
players in the market are focusing on inorganic growth strategies such as mergers and
acquisitions, to strengthen their foothold in the market. For instance, in August 2013, Google
acquired smartwatch developer WIMM Labs and its patents, as well as a portfolio of smart
glasses patents from Hon Hai. Additionally, in April 2018, Nike, Inc. partnered with Invertex Ltd.,
adigital-based company for the launch of its HOVR smart shoe, which automatically tracks a
runner’s distance, stride length, and cadence. This partnership will help the company gain a
competitive edge in the market by increasing its product offerings.