Christy Publications Video On Demand Market | Seite 2

Growing adoption of mobile devices is expected to augment demand for digital media
consumption, in turn driving growth of the global VOD market. According to Coherent Market
Insights analysis, the global smartphone market witnessed growth of over 15% and over 2 billion
mobiles were sold globally in 2016. Increasing adoption of mobile devices is consequently
expected to increase the use internet access. For example, in India, the number of internet users
grew by around 21% in 2016. This will in turn, provide consumers with information according to
their choice, entertainment, and social activity, at any given place and time. According to
Coherent Market Insights’ analysis, as of 2016, the global audio and video traffic accounted for
over 80% of the global internet traffic.
Video on Demand Market Taxonomy
On the basis of solution, the global video on demand market is segmented into:
 Pay-Tv VOD
 Over-The-Top (OTT) Services
 Internet Protocol Television (IPTV)
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On the basis of application, the global video on demand market is segmented into:
 Entertainment
 Education and Training
 Network Video Kiosks
 Online Commerce
 Digital Libraries
On the basis of delivery technology, the global video on demand market is segmented
into:
 Transactional Video on Demand (TVOD)
 Subscription Video on Demand (SVOD)
 Near-Video on Demand (NVOD)