Eddystone standard segment is expected to hold largest market share in the global smart
beacon market by 2025
iBeacon standard accounted for the largest market share in the global smart beacon market in
2016, though, the Eddystone segment is expected to witness growth at a significant rate and is
forecast to dominate the market over the forecast period. This is owing to Eddystone offering
extended functionality beyond iBeacon. Eddystone has four packets as a part of Bluetooth
connectivity signal, including Eddystone-UID, Eddystone-URL, Eddystone-TLM, and Eddystone-
EID. These features aid in providing more accuracy in performance than iBeacon. Eddystone can
guide customers by providing most relevant information based on their behavior, choice,
priority, location, and buying habits.
For instance, when a consumer passes any store in a mall, they will get information regarding
offers and other information. Eddystone has the ability to entirely automate the communication
from physical movement to modified, location, and profile-based notification. Therefore,
Eddystone segment is expected to increase at the highest CAGR over the forecast period.
Smart Beacon Market Taxonomy
On the basis of beacon standards, the global smart beacon market is segmented into:
iBeacon
Eddystone
Others
On the basis of connectivity type, the global smart beacon market is segmented into:
Bluetooth Low Energy (BLE)
Hybrid
On the basis of offering, the global smart beacon market is segmented into:
Hardware
Software
Service
On the basis of end-user industry, the global smart beacon market is segmented into: