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Participants are increasingly investing to enhance user experience through long battery life,
rugged design, and integration of navigation systems such as GPS, Glonass, BeiDou, and Galileo
in the devices for increased functionality. For instance, in November 2016, Thuraya introduced
its Thuraya XT PRO DUAL, that combines satellite and GSM SIM cards.
Key industry participants include Inmarsat, Iridium, Globalstar, TerreStar, Thuraya, Nice Trip,
and SPOT Global Phone. Leading market participants are adopting off the shelf marketing
strategies in order to obtain competitive edge. For instance, in May 2014, Globalstar announced
‘Free Phones For All’ campaign, to enhance its consumer base in North Africa and Europe. Other
key players that include Inmarsat and Iridium, are increasingly focused on global network
coverage, low-cost devices availability and compact product designs for increasing their market
shares.
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