According to a report published by Economic Times in December 2017, holidays availed by
Indians has increased by 39% in 2017, as compared to 2016, out of which the number of
international holidays have increased more compared to domestic holidays. Average holiday
spending is also on the rise and nearly half of the travelers are from 25 – 36 age group. The
prominent reasons behind the shift from offline to online bookings are deeper penetration of
mobile phones, cheaper data prices, growing comfort with digital booking platforms, and
enhanced security offered for their personal information and payments by the booking websites
and applications.
Key players of the online travel market include OpenTable, Sky Park Secure, Viator, FancyHands,
Routehappy, Adioso, Tripit, Eater, Euan’s Guide, Hipmunk, Skyscanner, Owners Direct, and
Accuweather.
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