worldwide follow at least one fashion account and in the U.K., 45% of Instagram users follow
fashion accounts.
Furthermore, growing e-commerce industry is expected to drive growth of the online fashion
retail market. According to Coherent Market Insights’ analysis, the total number of online
transactions in India was 200 million in 2017 and is expected to increase by 65% by 2020.
According to the same source, 60 million of the 200 million transactions in 2017 belonged to
online fashion shoppers and it is projected to reach 120 million by 2020.
Moreover, increasing focus of online fashion retailers towards ofering consultation and customer
services is also expected to boost the market growth. For example, Amazon ofers information
about how to correctly measure body circumference and how to correctly interpret size charts.
Increasing adoption of computer-aided graphic technologies and chatting platforms is also
expected to boost the online fashion retail market growth. Technologies such as three
dimensional efects (3D), Augmented Reality (AR) and Virtual Reality (VR) help in better
presentation of products on various online platforms.
Online Fashion Retail Market: Regional Insight
On the basis of region, online fashion retail market is segmented into North America, Europe,
Asia Pacifc, Latin America, Middle East, and Africa. Asia Pacifc is expected to witness signifcant
growth in the online fashion retail market during the forecast period. India is expected to witness
signifcant growth in the market, owing to growing e-commerce market and increasing use of
smartphones. According to India Brand Equity Foundation (IBEF), e-commerce market in India is
expected to reach US$ 200 billion by 2026, from US$ 38.5 billion in 2017.
Key players in the global online fashion retail market
Key players operating in the global online fashion retail market include, Amazon, Flipkart, Paytm
mall, Snapdeal, Jabong, Yepme, Myntra, 20Dresses.com, 99labels, Alibaba.com, American Swan,
Naaptol, Fabindia, FashionandYou, Fetise, HomeShop18, KOOVS, Limeroad, StalkBuyLove.com,
Shopclues.com, ShoppersStop, Shopping.indiatimes, Shopping.redif, Styletag, Stylista, and
Yebhi.
Online Fashion Retail Market: Taxonomy
By Product Type
•Cloths
•Footwear
•Jewelry
•Cosmetics
•Bags and Accessories
By Region
•North America