Driving factors of mechanical keyboard market
The recent past has witnessed increasing usage of computers and laptops across various
industries, in order to improve efficiency of the work. For instance, according to report by
Census Bureau, 78% of computers and laptops were used for industrial sector, in 2015s.
Computer manufacturers prefer mechanical keyboards over membrane keyboard as these are
more durable and provide better typing experience. Moreover, mechanical keyboards have
longer lifespan and provide the same experience throughout its lifespan. Mechanical keys have
high stability and hence are increasing been used, which is expected to be a major factor for
growth of the mechanical keyboard market.
Another major driving factor for growth of the mechanical keyboard market is its rising
popularity among writers and programmers that require such devices. These devices provide
best precision in gaming, which has led to increased adoption of mechanical keyboards among
gamers. According to report by UK’s games and Interactive Entertainment (UKIE), PC games
market will increase 51.0% from 2015 to US$ 443.68 million by 2020. The HyperX Alloy Elite
Mechanical Gaming Keyboard is a popular and preferable keyboard for gamers. It has unique
light bar and dynamic lighting effects, which gives best aesthetic effect to keyboard.
High cost of mechanical keyboard is one of the major restraints for growth of the mechanical
keyboard market. Although, mechanical keyboard offers high stability, the weight of it is high to
maintain this stability. Therefore, it becomes difficult to carry it around, which could be a major
factor negatively impacting growth of the market. Moreover, rising use of gadgets such as
mobile and tablets inhibits the growth of mechanical keyboard market, as these gadgets have
touchscreen instead of keyboard for typing and gaming. Also, availability of various substitutes
for mechanical keyboards such as mouse, which is multi-functional and joysticks for gaming
purpose could also adversely affect growth of mechanical keyboard market.
Regional analysis of mechanical keyboard market
On the basis of geography, the global mechanical keyboard market size is segmented into North
America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted
for the largest market share in the mechanical keyboard market in 2016. This is owing to
increasing use of computers in the growing corporate sector. For instance, according to report
by European Center for International Political Economy (ECIPE) Group members used their funds
to start 116,000 businesses between 2013 and 2015. Most of the work of consumers is
dependent on computers such as programming, typing, and others. According to report by