Christy Publications Intelligent Virtual Assistant Market | Seite 2

there are around 2.6 billion smartphone subscribers globally. According to Coherent Market
Insights’ analysis, in 2017, over 55% of traffic on LinkedIn is estimated to be generated using
mobile phones and over 80% of revenue on Twitter is generated through mobile advertising.
Mobile advertising consists of SMS & MMS advertising, mobile web, mobile video & television,
and several online advertising channels, which are highly being used, in turn boosting global
market growth.
Moreover, integration of advanced technologies such as smart park assist in vehicles, virtual
reality in retail and increasing dependence on internet and broadband connection such as, 2G,
3G, and 4G Long-Term Evolution (LTE) wireless networks is another factor responsible for overall
market growth. According to Internet World Stats, in June 2017, total Internet users was
reported to be 3.88 billion among global population of 7.52 billion. These cellular networks
enables connectivity and communications to exchange real-time information, data, and online
transactions. These factors are projected to propel growth of the global intelligent virtual
assistant market growth during forecast period.
Intelligent Virtual Assistant Market: Regional Insights
The global intelligent virtual assistant market has been segmented on the basis of regions into
North America, Europe, Asia Pacific, Latin America, and Middle East, and Africa. The market for
intelligent virtual assistant in Asia Pacific is expected to account largest share by 2025. This
growth is attributed to increased demand for mobile devices. In Asia Pacific, emerging
economies such as India and China are manufacturing hubs for consumer electronic products,
including smartphones, home appliances, and televisions. For instance, according to National
Bureau of Statistics in China, by the end of 2016, China reported around 1,528.56 million mobile
phone subscribers. Low manufacturing cost in China, Taiwan, and Malaysia is also expected to
boost the growth of the regional intelligent virtual assistant market.
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Intelligent Virtual Assistant Market: Competitive Background
Major players operating in the global intelligent virtual assistant market include Microsoft
Corporation, IBM Corporation, Intel Corporation, Apple Inc., Artificial Solutions, Next IT
Corporation, Oracle Corporation, Amazon, Samsung Electronics, Blackberry, Synthetix Ltd., and
Nuance Communications.