Christy Publications Hadoop and Big Data Analytics Market | Page 2

Transactions through such technology, however, are hacking targets for cybercriminals.
Furthermore, websites and mobile applications that accept online purchases and transactions,
which store details regarding credit cards, debit cards, and bank account are also prominent
hacking targets. According to the Reserve Bank of India (RBI), during 2015-2016, 16,468 cyber
terrorism associated with ATM, debit card, credit card, and net banking frauds were reported.
Whereas, 13,083 frauds were reported in 2014-2015 and 9,500 in 2013-14. This indicates the
increasing number of cyber frauds over the years, which in turn is expected to augment the
demand for Hadoop and Big Data Analytics solutions in the banking and finance industry.
However, non-uniformity of data sets is expected to restraint the growth opportunity of global
digital marketing software market. Additionally lack of proper Hadoop platform due to shortage
of skilled workforces that can transform machine language to operational solutions for data
warehousing, is another major restraining factor that is expected to reduce growth rate of the
market.
North America holds a dominant position in the market and is expected to maintain its
dominance over the forecast period. Dominance of this region is attributed to the rampant
development of IT infrastructure and high presence of major IT companies such as Google,
Microsoft, IBM, and Oracle in the region.
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Asia Pacific is projected to observe rapid growth over the forecast period, owing to rapid
industrialization and urbanization. For instance, Government of India has launched the smart
city mission for city renovation and retrofitting program to develop 100 cities across the country
to make them more resident friendly and highly maintainable. Such initiatives are expected to
create opportunities for growth of the market over the forecast period.
Key market players operating in the hadoop and big data analytics market include Microsoft
Corporation, Amazon Web Services (AWS), IBM Corporation, Teradata Corporation, Tableau
Software, Inc., Cloudera, Inc., Pentaho Corporation, Marklogic Corporation, SAP SE, and Pivotal
Software, Inc.