Christy Publications Digital Marketing Software Market | Page 2

Increasing presence of social media and social advertising and growing dependence on
internet and broadband connection are responsible for driving growth of the digital marketing
software market.
Growing adoption of mobile phones is increasing the scope for mobile advertising, in turn
expected to drive growth of the market for digital marketing software in the near future.
Growing requirement for services on demand at anytime and anywhere, mobile advertising is
very powerful tool for effective communication to grab attention of consumers at an
appropriate time when they would most likely be ready to buy the product. This in turn, helps
increase sales and traffic. For instance, according to Coherent Market Insights’ Analysis, as of
2017, over 55% of traffic on LinkedIn is estimated to be generated using mobile phones and over
80% of revenue on Twitter is generated through mobile advertising. Mobile advertising consists
of SMS & MMS advertising, mobile web, mobile video & television, and several online
advertising channels, which are increasingly being used, in turn boosting market growth.
Browse More About the Market Study @
https://www.coherentmarketinsights.com/ongoing-insight/digital-marketing-software-market-1122
North America market is expected to lead the global digital marketing software market during
the forecast period (2017 – 2025), owing to increasing adoption of social media. Social media
expands customer base by increasing the efficiency of digital marketing tools, including SEO and
SEM, building natural links, generating traffic, and other activities such as videos, images, and
content sharing along with paid social media advertising. According to Coherent Market Insights’
analysis, as of 2017, the global spending on social media is estimated to account for over US$
32 billion, from which the U.S. individually holds over 40% of market share and accounted for
16% of the global digital advertisement spending. The global spending on social media is
expected to increase, in turn, boosting growth of the market for digital marketing software over
the forecast period.
Competitive Background
Major players operating in the global digital marketing software market include Adobe Systems,
Oracle Corporation, SAP AG, Salesforce.Com, INC., IBM Corporation, Marketo Inc., Microsoft
Corporation, Hubspot Inc., SAS Institute Inc., and Act-On Software.