Christy Publications Business Intelligence and Analytics Market | Page 3

Furthermore, there is an increasing demand for performance improvement features, which will
positively impact growth of business intelligence and analytic software market. However,
concerns related to data security is a major hindering factor in the growth of the business
intelligence and analytics software market globally.
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North America holds a dominant position in the global business intelligence and analytics
market.
According to Coherent Market Insights, the business intelligence and analytics market in North
America held the dominant position in 2016 with US$ 2700 million. The United States and
Canada are the major countries driving the market of business intelligence and analytics in North
America region, due to highly adopted business intelligence and analytic software and solution
by various organization, which have raised the market. Additionally, dominance of digitalization
in North America region provides a key growth opportunity to the business intelligence and
analytics market.