conventional printer, which has led to increase in demand for barcode printer. In healthcare
sector, safety of patients and high quality services is the major focus of many hospitals services
for which barcode printer technology provides adequate services. Furthermore, barcode
printers are used in blood bank and pharmacy labeling, which is fueling growth of the barcode
printer market in hospitals. Furthermore, it reduces medical errors, as it identifies the
medications at unit dose level for dispensing.
The adoption of barcode printers in manufacturing operations has witnessed considerable
increase to get more assistance to track the products’ progress and to provide assembly as well
as warehouse instructions. In manufacturing facilities, especially conveyors, barcodes detect
route of the product line on a conveyor to receive the further integrations of components.
Mobile barcode printers are portable and provide high quality receipts. Furthermore, these
barcode printers are connected to computer or smart devices by using wireless technology such
as Bluetooth or Wi-Fi, which is propelling demand for mobile barcode printer technology.
Radio Frequency Identification (RFID) technology is similar to barcode technology. However, it
does not requires label to read. Furthermore, it is more efficient and secure as compared to
barcode printer, which is propelling demand for RFID technology over barcode printer
technology, in turn inhibiting growth of barcode printer market. Moreover, barcode printers are
not compatible with many operating systems, which reduces their operational efficiency, in turn
restraining barcode printer market growth.
Regional Analysis of Barcode Printer Market
North America and Europe contribute the largest market share in barcode printer technology
and are matured markets as consumers are aware regarding use of barcode printers for various
applications in industries, such as healthcare, transportation, and logistics.
Asia Pacific is expected to witness fastest growth in barcode printer market during the forecast
period. Growth in retail, manufacturing, and transportation infrastructure industry in countries
such as India, China, and others leads to increasing use of barcode printer. For instance, as per
India Brand Equity Foundation manufacturing sector in India was estimated to have witnessed
growth of 4.34% between FY 2012 to 2018 and is expected to contribute around US$ 388.01
billion in 2017-18. Another major reason for growth of barcode printer technology in this region
is increasing use of advanced technologies in industries.