Automotive Snow Chain Market - Global
Industry Insights, Trends, Outlook, and
Opportunity Analysis, 2018–2026
Automotive snow chain includes the external attachments to the vehicle tires that enhance the
traction of the vehicles when navigating through snow or ice. These are available in a wide variety
of materials such as steel, polyurethane, fabric and rubber, each offering very specific properties
such as high affordability, driving smoothness, traction, ease of installation, durability, maximum
travel speeds and robustness.
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Advanced vehicle technologies such as stability and traction control in conjunction with
automotive snow chains have enhanced passenger safety
U.S., Canada, Russia, and few countries in North Europe are faced with extreme low temperatures
and excessive snowfall during winters. This necessitates use of wheel enhance to increase vehicle
traction on these roads. These wheel enhancements complement advanced stability and traction
control systems integrated in vehicles targeted for these regions. This creates a highly conducive
environment for growth of the automotive snow chain market.
In June 2017, Michelin Lifestyle Limited introduced Michelin Easy Grip—a next generation
composite product that provides enhanced performance and is featured with lesser installation and
removal time. The product features also include quieter driving with no damage to the road
surfaces. Certain vendors have introduced reflective light vision in these products to provide better
visibility in the snowy and dark weather conditions. Players in this market are constantly focusing
on R&D to introduce advanced products in order to sustain in this highly competitive market
Automotive Snow Chain Market Taxonomy