Banking, Financial services and Insurance (BFSI) dominated the end use industry
segments owing to various identifcation, alerts and phone banking related
applications
Typical applications of these services in BFSI segment include authentication of users of online
services, banking notifcations, critical transaction alerts (due payment, balance statements,
minimum balance requirements, etc.), SMS banking and promotional campaigns for new BFSI
policies. These applications are projected to increase at considerable rates and positively
inluence growth of the BFSI segment in the A2P SMS market through the forecast period.
Moreover, proliferating e-commerce retail industry is expected to provide strong growth
prospects. Retail specifc applications include location based promotional campaigns, contests,
coupons, product discount & sale announcements and enhanced consumer service. Owing to
these applications, customer relationship management accounted for the largest A2P SMS
market share among application segments.
Character limitation and limited audience engagement will continue to act as
potential growth barrier to the industry growth
Advertising space of the service users is limited to 160 characters and the target audience
cannot be efciently attracted with the use of additional audio or animation content. Moreover,
advertisers fnd it difcult to engage consumer for text services and end up getting spammed.
Owing to proliferation of many other messenger apps, such as WhatsApp, Facebook Messenger,
QQ Mobile, among others, consumer tendency to rely on text messages has considerably
decreased. These factors are projected to limit the end user inclination towards these services,
which in turn would hinder the overall A2P SMS market growth.
Global Key Players:
Major industry participants include FortyTwo Telecom AB, AMD Telecom S.A., Syniverse
Technologies, LLC, Silverstreet BV, Ogangi Corporation, mBlox, Inc., Symsoft AB, Tanla Solutions
Ltd., OpenMarket Inc., Optimizer International Group, Inc., and Angkor Data Communications
Group Co. Ltd. Industry. Industry competitors are projected to invest in best frewalls, appointing
best aggregators, and expansion of their regional expanse to strengthen their industry foothold.
For instance, in May 2017, CLX announced the acquisition of Dialogue Group, for over US$ 40
million, to strengthen its positioning in Asia Pacifc region.
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