development in 3D audio such as analog to digital shift in the cinema industry and 3D sound
speakers for the application in automobile industry are also driving growth of the market
globally.
Due to high demand for 3D audio, existing market players as well as the new entrants are
investing high capital to offer upgraded 3D audio products and services to their customers. For
instance, till 2017, Auro Technologies installed 600 AURO 11.1 3D audio systems for cinemas
across the world and Dolby Atmos installed around 2,000 3D audio systems across the world.
Moreover, the other companies in this market such as Sennheiser Electronic GmbH & Co. and
Frauhaufer are increasing their innovation in the 3D audio products to gain the market share in
this market.
Key Trends and Analysis of Global 3D Audio Market:
Among component type, the software segment is expected to hold dominant position in
the global 3D audio market over the forecast period, owing to its contribution in
deployment of 3D audio software in the cinema and music industry. The hardware
segment is projected to witness fastest growth during the forecast period, owing to
increasing global demand for loudspeakers.
Among end-use, the commercial segment held dominant position in 2017 and is expected to
retain its position over the forecast period. Commercial segment includes industries such as
cinema, virtual reality (VR), automobile, and gaming. The continuous growth of augmented
and virtual reality devices market due to increasing demand for providing more realistic
experience to the users of AR & VR with visual as well as audio effects are expected to
positively affect growth of 3D audio market.
Need
More
Technical
Insights?
Ask
for
Customization@
https://www.coherentmarketinsights.com/insight/request-customization/2221
Key Takeaways of the Market:
According to Coherent Market Insights’ analysis, Asia Pacific is the largest and fastest
growing region in the global 3D audio market, owing to increasing advancements in movie
and media & entertainment industry to provide a better visual and listening experience
to the customers. Moreover, rising disposable income in emerging economies such as
India and China is another factor resulting in increasing adoption of 3D audio products
and services.