CHRISTOPH KELLER Christoph Keller, Introduction | Page 30

Title Tool for an Imaginary Cinema, 2015
Lightbox, plastic letters
60 x 250 x 12,5 cm
Edition of 3
(CK 242)
Title Tool for an Imaginary Cinema consists of a light box with a set of letters which can be placed
in two rows in order to spell short phrases. The artist initially selected 366 film titles to display, one
for each day of the year. The selection was dedicated to the influential American film critic Amos
Vogel (1921–2012) but also presented a compendium of the artist’s individual cinematic reference
points. In the context of specific exhibitions, the artist may provide an individualized selection. The
owner of the work can independently choose film titles to announce.
While its function as an analog lettering board for film titles refers to the lit displays outside of movie
theatres, the title alludes to the power of movies to engage our imagination. Thus Title Tool for an
Imaginary Cinema literally takes on properties of an imaginary cinema: invoking memories of past
visits to movie theaters and to movies seen or imagined.
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