CHP Magazines CHP Magazine Winter 2019 #14 | Page 44

Ye p p o o n How long has Live Life Pharmacy Yeppoon been operating? We have been operating since 2008 when the Yeppoon Central Shopping Centre was built – soon to celebrate our 11th Birthday in March. Who are your main types of customers? We service the wider community of Yeppoon which is a diverse community base in itself. Located in the Yeppoon Central Shopping Centre, we see a lot of families along with couples who do their weekly shopping in the Centre. School holidays we tend to see an increase in customers with holiday makers and tourists. What is it about your store that is distinctly different from other pharmacies? Being a part of the Livelife Brand means we are heavily focused on creating memorable experiences for our customers. Our team form genuine relationships to get a better understanding of how we can attribute to the overall health of our community. We also range prestige fragrance and cosmetics lines which have our customers looking great along with feeling great! What are the changes in peoples buying habits you have noticed over the past couple of years? People are doing more research and investing more into their own health. Rather than looking for a quick fix they are looking for quality products and overall solutions. What are the fastest moving categories within your store? Health Foods! This is a new category for us and it is running out the door. The range is forever growing and our customers and staff love seeing 44 Complete Health what new products we have each week. What trends do you predict over the next twelve months? Continued focus and growth on health foods. We have also only scratched the surface on Hemp products so expect this to be a growing category within our pharmacy. Where do you see the natural health sector heading in the next couple of years? Natural health will continue to grow across the board. With more and more customers empowering themselves with knowledge rather than bandaid fixes the category will continue to thrive. What changes would you like to see occur within the Natural Health and Wellness sector? It would be great to have more information available on quality and clinical strength products rather than the ‘big box’ mentality of buying bulk sizes will last longer. We’re spending a lot of time educating our team to make sure our customers are getting the right strength and right products for them. What excites you about working at Live Life Pharmacy Yeppoon? Pharmacy is such an exciting industry to be a part of and no two days are ever the same. Knowing with each interaction you have the chance to make a difference to someone – how could you not be excited about going to work each day?! What’s the best thing about your job? Knowing that we are impacting our customer’s lives for the better which is also the communities we live in. Being a part of something greater than yourself is the most rewarding part of our “job” – but we have so much fun along the way it barely feels like work.