Chocolate Market By Segmentation (Dark, Milk and White Chocolate) 1 | Page 3
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Chocolate Market By Segmentation (Dark, Milk and White Chocolate), 2020
Chocolate is a sweet food or food ingredient sourced mainly from, cocoa beans. Some of the other ingredients of
chocolate include sugar, emulsifiers such as lecithin, and additional flavors enhancer such as vanilla. It is
commonly found in the form of a liquid, paste, powder or in blocks. Apart from the sweet taste chocolate contains
antioxidants and minerals, which offers health benefits such as reduce risk associated with heart attacks and
cancer.
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The global market of chocolate can be segmented in three broad categories namely dark chocolate, milk chocolate
and white chocolate. Whereas on the basis of sale frequency the global chocolate market can be further
segmented into three broad categories namely daily chocolate, premium chocolate and seasonal chocolate.
The growing influence of western culture, rising middle classes with higher disposable income, and changing
eating habits of consumers are some of the major driver of chocolate market in Asia Pacific. Moreover increasing
storage and retail convenience due to rising food retail industry such as super market and hyper market in growing
countries of Asia Pacific is further driving the chocolate market in this region.
Innovation in the field of new products with heath claims, additive and preservative free, gelatin free, organic and
vegetarian benefits is driving the demand for chocolate in maturing market of Europe and North America. Moreover
the increasing use of chocolate in functional food and beverages such as chocolate milk and chocolate cake is
offering new opportunity for the global chocolate market.
The unorganized supply chain management in African countries such as Ghana, Nigeria and Cameroon (major
producers for cocoa seeds) lead to demand and supply gap of cocoa. Moreover the cold storage related issue in
hot and humid climatic region of the world is posing a significant challenge for the overall market growth of
chocolate market.
With long standing cultural of chocolate as a regular diet, Europe is the largest market for chocolate in the world.
It is followed by North America and Asia Pacific. Chocolate market in Europe and North America is heading
towards maturity and the growth is mainly expected from emerging markets such as China, India and Brazil. The
U.S. is the largest market for chocolate in North America. Germany and The U.K. are the largest regional market
of chocolate in Europe. Japan accounts for highest consumption for chocolate in Asia Pacific region.
Saturating nature of chocolate market in Europe and North America has led to many merger and acquisitions in
recent past. Most recently in September 2014 Cargill has acquired Archer Daniels Midland Company’s (ADM)
chocolate business for USD 440.0 million. To enhance Cargill’s existing chocolate business globally and to bring
together broad customer bases.
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Chocolate Market, 2020
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