Suzanne Cohon in MaxMara
jewelry by Dean Davidson
SUZANNE COHON
Principal of ASC Public Relations
With a professional background in advertising sales, having recently
moved from New York, and with no available positions in Canada
at the level she expected, the plans to position her career in the business 10 years ago, was definitely not the ideal scenario for Suzanne.
One day without knowing, her career took a turn during a casual
conversation between her husband and their mutual friend, Galen
Weston. - The word frustration kept coming out in conversation;
Galen mentioned that his fiancé was facing the very same challenges. Together the two men decided that her and I should put our
heads together and talk about it. Soon after, over a lunch meeting
and a handshake, ASC Public Relations was born!- says Suzanne.
After 10 years as principal at the Toronto headquarters, Suzanne
and the team at ASC Public Relations keep taking challenges and
moving forward. From accounts in the fashion industry to others in
the fitness world; this reputable agency and team keep innovating and cultivating a strong portfolio of clients and relationships.
Family is Suzanne’s number one priority, but so is her trusted team.
- When I leave the office at the end of the day or end of the week,
I leave with the confidence knowing I have the very best team to
handle any work situation in my absence. At some point I was at
a crossroad, not sure if I should walk away from having my own
business, stay as-is or take a leap of faith and grow the company.
Well, I took the leap and since then I’ve only looked forward and
have never looked back - says Suzanne.
Staying focused, constantly coming up with new ideas and having a
fresh perspective to bring to the table are part of Suzanne’s outlook.
- Looking back at my childhood, the best thing my parents ever did
for me was teach me what it feels like to work for and earn my own
money – It is both, empowering and freeing. I am determined to
do the same for my daughter and instill a strong work ethic in her
as she grows- says Suzanne.
Beauty Tip- Stay physically active. Exercise is the driving force for
me when starting my day. It energizes me, keeps me focused &
from a vanity perspective – helps me fit into my favourite jeans.
In Suzanne’s “Must Have” List- My old-school day planner. If I
can’t see it on paper, in writing, then it just doesn’t exist!