CANADIAN
DESIGNER
STEVEN TAI
Steventai FW16/17
Steventai is a brand known for its
endearing take on the awkward
and quirky girl by experimenting
with unconventional techniques
and refreshing silhouettes.
Progressive, technically detailed
and luxurious, the womenswear
brand encourages a relaxed tomboy look that defies mainstream
trends.
A self-professed bookworm, Vancouver-born Steven Tai’s unique blend of intellect and irony presents a refreshingly
new take on the woman who stands confidently apart from the mainstream. With a BA in Fashion Design from
London’s Central St Martins, Steven worked at top design houses including Viktor & Rolf and Stella McCartney
before debuting his own label in 2012. His quirky collection of innovative textiles combined with a celebration of
the awkward caught the eye of Yohji Yamamoto, who awarded him the inaugural Chloe award at the 2012 Hyères
Festival. With a sponsorship offer by Mercedes-Benz, he went on to present this collection at Berlin Fashion Week
in July 2012 where he received international recognition for his self-confident and endearing take on the nerd.
Since then, Steven Tai has continued to amass a strong following, making his mark at New York Fashion Week in
September 2013, presenting at Vogue Italia’s “Vogue Talents” exhibition in Milan, being a finalist for the prestigious
ANDAM Award in 2014 and showcasing SS15 collection in Dubai as part of Vogue’s Dubai Fashion Experiance.