Knox Booti
“KNOX” is a vegan leather harnessed boo
tie with a one and a half inched stacked heel.
With double pull tabs and metal studs.
Shop online at: www.thestoreonqueen.com
Donna Jacket
Suit up this fall with this stunning
leather motorcycle jacket with silver
zippers & hard wear. 100% leather
Shop online at: www.thestoreonqueen.com
Camille Trench
Beautiful Sincerely Jules classic trench coat
without slits at the back. Comes with adjustable
belt for cinched waist look.
Shop online at: www.thestoreonqueen.com
As Angela puts it, “I’d say we’ve graduated from business partners to life partners.” Their play on gender roles has become a big part of their personas and
draw. If Vava is Barbie, always blonde and tanned, dripping in bling, heels, and
pink, Angela is Ken, favouring black menswear, androgyny, and drawing fake
mustaches on herself for photo shoots, or just for fun! They have nicknamed
themselves Wifee and Hubby, and their tens of thousands of followers love seeing their antics play out online. The girls have admirers from around the world
who travel to Toronto just to shop at their store and meet the faces of TSOQ,
but Vava and Ang never set out to be Instagram stars. “It took on a life of its’
own, there was no real plan,” Angela remembers. “We didn’t get onto Instagram
until eight months into our first year. Vava had no real interest in posting and we
would post one photo a day. Then we started posting about our own lives and
developed a relationship with our followers and the traffic grew and grew. We actually did a survey and everyone’s response was that they wanted to see us in the
clothes instead of models, so we started posting our Instagram photos online and
that was it! Now you will see us on your feed around ten times a day, showing
you what’s new in stock and different ways of wearing it.” And if you like what
you see you better act quick, often pieces sell out within minutes of a post going
live, which is why their online shop and shipping internationally really took their
business to the next level.Though Toronto has been very good to them and they
love the city, both could still see themselves living outside of Toronto and operating the shop remotely. As Vava puts it, “I could fall in love with an intelligent,
charming, handsome man and move to Italy tomorrow! We talk about this all
the time. When Ang was single, I would say my man would need a single brother so she can come and we would be neighbours! We have no plans to be locked
down anywhere. I have such a free spirit, the wind can take me anywhere really.
As long as it’s hot and sunny and I can feel sand under my feet!”
Follow the girls on Instagram and Twitter @thestoreonqueen
Visit the store at: 662 Queen St. W., Toronto, ON.