Not only was creativity born and realized within these sessions, but
Norman learned that it could be defined as something not of the brain,
but of the mind—often the subconscious mind. It is from this notion
that he developed the Seven Stage Dynamic of the Creative Process, the
process by which we as humans experience creativity. It is this dynamic
that is often the subject of discussion during his lectures and which has
become the backdrop of the projects he is working on now. While
celebrity photo shoots were the means by which he developed his
theory, his more recent sessions have been with others outside the
traditionally artistic sphere - those who use creativity on a daily basis
to invent or innovate like Nobel Prize winning scientists, entrepreneurs
and aerospace engineers.
Currently Norman has multiple projects in the works that will make
use of his countless hours of footage documenting the process and
experience of creation. He notes that he is “now engaged in explorations
with potential partners to produce it in three broad areas.” He adds,
“We are creating a web channel, which will be a journey that people go
on called, Finding your voice, living your dream; and we are also
looking at a TV series and a documentary.”
Of these projects Norman mentions he is most excited about the web
series because it will be more interactive and he hopes it will “re-inspire
people to believe in their own creativity. A big part of what I am about
is the conviction that everyone is creative.”
The future is extremely exciting for a man who is most often recognized
for his past and equally exciting for those who will experience the
nostalgia from viewing footage of some of the world’s most iconic
creators. While extremely imaginative and undoubtedly passionate
about the ability of each of us to be creative, he put it best when he
said, “creativity is born out of imagination and fueled by emotion.”
Famous for photographing the famous, Norman Seeff is truly an icon
and a portrait of creativity.
normanseeff.com