CHLOE Magazine Fall 2013 Volume 4 Issue 3 | Page 186

Toronto-based celebrity event planner Melissa Andre focuses her party-aesthetic on refined elegance and customized elements. She uses this model to ensure every party reflects the client’s personality in a unique way, making each event a difficult one to repeat. I design parties for people who like to dream, she “says. I love bringing the outdoors in, the inside ” out,“ playing with dimension, scale and colour. ” Andre s sophistication can be applied to weddings, ’ Bar and Bat Mitzvah s, branding events, product launches and of course,’ her own special celebrations. Personal parties give me the opportunity to execute “ new ideas without the typical restrictions that I would have for a client event, she says. The aesthetic, ” “ budget, guest count, menu, design are all dictated by my personal taste, which is constantly changing. ”