Chiiz Volume 7 : Fashion Photography | Page 68

Being Beautiful-Keeping it Natural Lynn Theisen @lynntheisen.com Natural Covers SONY SLT-A99V 105mm F/7.1 1/160s ISO100 W ith the promotion of natural beauty by Kim Kardashian and other celebrities, the idea of a “no makeup” makeup look, skincare has become an important factor in daily life. Good skin makes a perfect base and requires less makeup, just a bit of enhancement, appealing to people as everyday life continues to become busier and busier. Having a natural glow, evenly toned skin is now a standard many work towards through the use of various skin routines. In America, the average women’s skincare costs 8 dollars a day. This is also inspired by the K-beauty trend. Many Koreans find their skin as one of their most valuable assets. They practice rigorous ten step care skin routines on a daily basis, have specific clinics for skin care and are mainly inspired by K-drama stars and Kpop stars. As the fame of these idols from Korea spread all over the world so did their daily routines, their beautiful skin pulling in many people all over the world. As skin care becomes more popular people are also becoming more aware of the consequences of the chemicals present in skincare products, with the help of the internet. Many exfoliators contain beads that are non degradable, causing a lot of harm to the earth. 68 Vol 7 Some of the chemicals found in skincare products actually cause more harm to skin than cleanse them. Through this research and the growth of veganism comes an entirely new form of skincare. It is still attempting to achieve the same goals but naturally. Many companies are beginning to make skincare products from all natural materials, such as clay, avocado, tea and many other materials. People are trying to push away animal cruelty, the use of animal products and return to their roots. Everyone is working backwards, back to when everything humans used came straight from the Earth. Many natural oils achieve the same effect as chemicals and are able to cater to all types of skin. The diversity of natural products, their ability to help all skin types and their ability to achieve skin standards without guilt make it very appealing to consumers. Karishma Rana [email protected] Karishma Rana is a 15 year old high school student with too many passions and too little time to decide what to settle on. She enjoys capturing moments around the world and has way too many photos of her dog. She is attempting to dip her toes into the world of photography and writing.