Chews Happiness Happiness Hugs '16-'17 Fashion Catalog 2018-2019 | Page 4

Our Exclusive Collection INTRODUCING HAPPINESS HUGS, BEAUTIFUL HANDCRAFTED FASHION FROM YAK DOWN THAT’S SUMPTUOUSLY WARM, LUXURIOUSLY SOFT AND SILKY Imagine cozying up in something as soft as cashmere, warmer than Merino wool, remarkably breathable, durable and even pile-resistant. Yes, this magical fiber exists, and you can find it in our Happiness Hugs and accessories! We at Chews Happiness™ believe that our pieces are the warmest, most luxurious, most comfortable, and most holistic dog and matching women’s apparel and accessories in the market and, as such, that their uniqueness and amazing quality will be highly treasured. WITH HAPPINESS VIBES WOVEN IN! Our fairly traded and cruelty-free fashion for dogs and their moms are uniquely designed to bring you happiness vibes from Bhutan, also known as the Land of Happiness.  Masterfully hand woven and knitted by women artisans from Bhutan to Boulder, Colorado, Happiness Hugs feature traditional Bhutanese motifs and colors with distinct spiritual meanings that celebrate the connection between you, your dog and the planet. SUPPORTING TRADITIONAL LIFESTYLES By providing artisans with a new source of income, we enable them to maintain their traditional lifestyles, crafts and cultures. And, unlike cashmere, which is causing massive desertification due to overgrazing, yak down, the inner layer of wool that yaks naturally shed, is a sustainable fiber. By using this luxurious material, we sustainably provide income for yak herders, enabling them to maintain their traditional lifestyles as well. 3 4