tacted me. We ended up putting a bid in on the place and bought it. And the reason that we bought it is because of the JED- CO program. It was kind of a no-brainer.”
Jen said she ran the flower shop in Lindale for a year after opening Vine on Main.
“ And then I decided I was going to put all my eggs in this basket,” she said.
The store is filled with boutique apparel, shoes, jewelry, purses, accessories, home and holiday décor, home fragrances, petite florals, gourmet treats, drink mixes, gift items with something for everyone including women, men, infants and children.
Jen said the concept of the store has stayed the same, with the exception of men’ s items. They still carry men’ s gift items, but they no longer have men’ s clothing.
“ Pretty much we’ ve stayed the same. We still carry gourmet foods, we occasionally do fresh floral, when I have time to make them. We do gifts of all kinds and clothing. Where we have grown tremendously is
just clothing,” she said. The store’ s inventory also includes a wide-array of Christian gift items.
“ That’ s super important to me,” she said.“ I prayed very hard about this place before I opened it, and I just felt that God was leading me here. He has certainly blessed it and the community has just been amazing in accepting and supporting us. That’ s just part of my DNA. I was raised in church, I have a strong Christian background and that is super important to me. I’ m not perfect by any means. I believe in Jesus Christ as my Savior and I think God has really led me, directed me, he’ s still forgiving me and leading me. We are going to continue to carry Christian gifts here as well.”
If you follow Vine on Main on social media you can enjoy an almost daily post from the store including an“ Outfit of the Day.”
Jen said one of their videos went viral and that really changed things for her store.
For I am the vine,
you are the branches.
— John 15:5
20 Jacksonville Progress | Fall 2025