Chemical Research Report NVH-Materials-Market | Page 2

million units of which about 75% share was contributed by cars. Moreover, there are increasing
warranty claims imposed by regulatory authorities in the interest of the customers against the
noise, vibration, and harness. This has led the automotive manufacturers to aggressively invest
in research and development to develop and incorporate NVH materials in the automotive
environment. The consumers are focusing on the vehicle performance in terms of speed,
horsepower, fuel economy, comfort, and NVH characteristics which affect their buying
decision. Owing to their lightweight and flexibility, the foam laminates are widely used as
insulation materials for floor insulation, door insulation, floor lining, and cushioning of
vehicles. Rubber has higher strength, flexibility, density, and chemical stability as compared to
foam and hence is excessively used in sealing and lining solutions. The changing regulations
and standards imposed by international and local authorities regarding the specific vehicle
weights in different part of the world have anticipated the growth of the light weight and
acoustic products such as NVH materials to reduce the noise, vibration, and harness of the
vehicle and reduce the overall vehicle weight, increase vehicle durability, and enhance its fuel
efficiency.
Emerging economies such as China and India are experiencing immense growth in the
automobile sector due to rapidly increasing population and rising living standards in these
countries. Moreover, abundant availability of raw materials and cheap labor in these countries
have led to the key global manufacturers to set up their operation units and cater to the
increasing demand for automobile in these countries. This scenario has fueled the growth of the
NVH materials in the Asia-Pacific region as compared to North America and Europe.
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Report includes chapters which deeply display the following deliverable about industry:
• NVH Materials Market Research Objective and Assumption
• NVH Materials Market Purview - Report Description, Executive Summary, and Coherent
Opportunity Map (COM)
• NVH Materials Market Dynamics, Regulations, and Trends Analysis - Market Dynamics,
Regulatory Scenario, Industry Trend, Merger and Acquisitions, New system Launch/Approvals,
Value Chain Analysis, Porter’s Analysis, and PEST Analysis