Chemical & Materials Trending Cosmetic Products Market | Página 6

Key Players
▪ The leading market players including Avon Products, Inc. (U.S.), The Estée Lauder Companies, Inc.
(U.S.), L’Oreal Group (France), among others, prefer development strategies such as new product
launches and mergers & acquisitions to increase their global presence and enhance their product
portfolio.
▪ The leading players offer cosmetic products on the basis of changing fashion trends, upgrading
innovations, and customer preferences.
▪ Leading cosmetic products manufacturers emphasize on the advancement, multi-functionality,
safety, and other desired properties of the products.
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