Chargers vs Jaguars Game Day Newsletter 8 Dec 8 Chargers_Digital | Page 79
GHT
Play 60
In October 2007, the NFL launched NFL
PLAY 60, a national youth health and fi tness
campaign focused on increasing the wellness
of young fans by encouraging them to be
active for at least 60 minutes a day.
Designed to tackle childhood obesity,
NFL PLAY 60 brings together the NFL’s
long-standing commitment to health and
fi tness with an impressive roster of partner
organizations. In addition to national
outreach and online programs, NFL PLAY
60 is implemented at the grassroots level
through NFL’s in-school, after-school and
team-based programs. The NFL PLAY 60
initiative is prominent during the NFL’s key
calendar events, including Super Bowl, Pro
Bowl, Draft, Kickoff and Thanksgiving and is
supported by many NFL players and coaches
year around. To date, the NFL has dedicated
over $200 million to youth health and
wellness through NFL PLAY 60.
The Jaguars Foundation, The Player Center
for Children’s Health at Wolfson Children’s
Hospital and the American Heart Association
First Coast are again partnering with area
public schools to offer the Play 60 Challenge
program in the fall semester of the 2019
school year to help 6th grade students in
school with better physical fi tness, good
nutrition, and health awareness. This
program is offered to 50 public schools
throughout Duval, Clay, Baker, Nassau, St.
Johns, Glynn and Camden counties.
Sixth grade is known to be a challenging
transition for many students as they
negotiate a new learning environment and
increased expectations for self-direction
and responsibility. National research has
shown that increased physical activity
and healthy eating habits contribute to
students doing better in school. The PLAY
60 Challenge program targets these issues
and encourages the 6th grade students to
set personal goals and take responsibility for
their actions.