Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. SU2C raises funds to accelerate the pace of research that will get new therapies to patients quickly and save lives now. In this new public service announcement (PSA), which is supported by a charitable donation from Bristol-Myers Squibb, SU2C is helping to increase national awareness about one of the deadliest cancers, lung cancer.