8
Date
September
2016
Emporia Area Chamber of Commerce and Convention & Visitors Bureau
Gaining Control of a
Social Media Disaster
Assess the Seriousness of the
Issue and Act Accordingly
Humor is never the answer in serious social media firestorms, but if it’s a lesser debacle than
something illegal, ethical issues, highly emotional
topics, or environmental ones, try a little humor
to defray the fallout.
The American Red Cross’ social media person
mistook its Twitter account for a personal one (on
Hootsuite, it’s easy to do) and posted: