Chaim Marketing Presentation 2014 1.1 | Page 8

Pricing of your Home The importance of pricing your house correctly NO BUYERS FEW BUYERS OVERPRICED THE RIGHT BUYERS MARKET PRICE NUMEROUS BUYERS UNDER PRICED Number of buyers What happens when your house is on the market too long 01 02 03 04 05 06 07 08 Number of weeks on the market Things to keep in mind about pricing  The price should not exceed market value by more than 10%. If overpriced, potential buyers may not even make offers.  Overpriced houses quickly get “stale” with buyers.  For a quick sale, the asking price should be very near market value.  Long marketing periods can be expensive due to:  Loss of buyer interest  “Wasted” house payments