Chaim Marketing Presentation 2014 1.1 | Page 16

RE/MAX TV Advertising RE/MAX of SA is one of only 3 agencies, and was the first in South Africa to run its own television adverts. Although we cannot advertise individual properties the strength behind the TV advertising is to get consumers to visit the RE/MAX website – www.remax.co.za, every time that Adverts have been run there is a spike in activity on the website by new visitors and people interested in viewing properties. The RE/MAX of SA website is the 3 rd busiest website for viewing and selecting properties. (Based on internal sales results) RE/MAX Central eFlyer Marketing RE/MAX Central extends its marketing reach even further by utilizing our internal CRM program, all incoming email enquiries are farmed and categorized. Currently we generate around 1500 new email contacts for our database every month. Every Friday the newly listed For Sale and Rental properties, as well a link to that weekend’s On Show Properties is sent via the eFlyer to this database. Every single property that is clicked on is then linked back to our website so that the client can view more information about the property that interests them. Our agents in turn are able track which properties were viewed and feed this information back to our sellers/lessors.