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media and create a positive environment for him. If formally accused, it
could mean irreparable damage to his baseball career.
You are not asked to do anything unethical. The money is quite good,
and you know the publicity from working on the case will probably help
your public relations consulting career, especially if the athlete is
exonerated. Would you take the account? The agent tells you
confidentially that the athlete has admitted that he took some substance
that was unknown to him, but may have been steroids. Does this
information affect your decision? What are the ethics of the situation as
you see them?
Write a proposal to your business partners regarding the situation.
Answer any questions brought up in the case and compare the case to at
least one similar case with a well-known ballplayer found through your
research. Finally, make a recommendation to your partners as to whether
or not you should accept the contract.
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CGD 318 Week 2 DQ 1 Public Relations Research (Ash
Course)
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Public Relations Research. Identify a minimum of five ways
research is used in public relations. Discuss the role of public
relations research in setting organizational short-term and long-