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Quiz
1.
This form of news delivery to television stations must
be carefully considered because of the cost.
2.
The most widely used document issued by
practitioners to news media is the
3.
Which is a good public relations tech tool of internal
communication with employees?
4.
What is the principal media impact and attraction of
American Idol?
5.
Major advantages of computer-stored mailing lists
include all of the following EXCEPT:
6.
A “softening-up” process that involves inviting media
to a gathering where the host usually makes a “pitch” at the
end of a socializing period is called a
7.
Which is NOT a frequently used technique at the
local television station level?
8.
A major selling point for a radio media tour is:
9.
The most effective medium for delivering messages
that require absorption of details and contemplation by the
receiver is the