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CGD 318 Week 3 DQ 1 The Audience (Ash Course)
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The Audience. Select and discuss one of the following
questions. Conduct research using the text and the University’s
Online Library to support the position you take. Respond
substantively to at least two of your classmates’ postings.
a. Assess the public relations implications of the senior market
in the United States. Identify a specific senior audience. Is this
an influential audience? Why or why not?
b. Determine the characteristics of the youth (Generation X and
Generation Y). What are the public relations implications
regarding the use of their media habits and preferences?
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CGD 318 Week 3 DQ 2 Public Relations Tactics (Ash
Course)