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CGD 218 Week 1 Journal The Evolution of Media
The Evolution of Media
Over the past several decades, communication media have evolved
significantly. In addition to communicating messages through books,
newspapers, and magazines, we now have the ability to communicate
through blogs, websites, and social media like Facebook, Twitter, and
YouTube. Now, more than ever, the average person is capable of
creating and distributing professional-looking visual communication.
This supports what your textbook identifies as perhaps the most
significant change; these “new technologies are forcing journalists,
advertisers, PR professionals, and entertainment executives to relinquish
t heir role as ‘gatekeepers’ of information (P.21-22).
Taking a look at one of the professions listed in this quote, or even your
own profession, reflect on how the role of “gatekeeper” is being
redefined, given these new technologies. What are the benefits and
challenges associated with this change, both from a business perspective
and a social perspective? Are there any ethical concerns associated with
this shift?
This journal entry should allow you to thoroughly reflect upon what you
have learned thus far in class, and provides you an opportunity to relate
this learning to your professional and/or personal experiences. Your
journal entry may be written in a more informal style, with a focus on
clearly conveying your ideas. APA formatting elements are not required