CGD 218 help Making Decisions/uophelp.com CGD 218 help Making Decisions/uophelp.com | Page 13

As stated in your textbook, “branding is equated with everything from
creative strategy to logotype design. It is said to exist through
sophisticated color palettes, product packaging and service trademarks.
Some marketers insist that branding is corporate image. Others align it
with cohesive marketing communications, positioning, slogans or
taglines.”
For this discussion, select a company and create a mood board that
visually conveys its brand identity. Your mood board should include
images of at least four of the elements (e.g., logo, color palettes, product
packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word,
PowerPoint, Glogster (http://www.glogster.com/), or Adobe Photoshop
(converted to PDF). Once it is created, post it to the discussion forum as
an attached file or a link. Describe the elements you included in your
mood board, and explain how each one contributes to the overall brand
identity for the company you’ve selected.
Guided Response: Respond to at least two of your peers with an
evaluation of their selected company’s brand identity, as conveyed
through the mood board. Do you agree with your peer’s interpretation of
the company’s brand identity? Why or why not? Can you think of any
elements that they might have missed in their mood board?
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CGD 218 Week 4 DQ 2 Advertising(Ash)