Photo courtesy of Design Within Reach.
the executive team, meet the merchandising team and establish a
personal connection with everyone.”
Barry works very closely with the VP of Sales to determine
the messages that need to go out and how those messages are
going to be cascaded down through the organization. She and her
team have biweekly meetings with area managers to determine
strengths and opportunities in their market from an HR
perspective. In other words, when it comes to recruitment, talent,
performance issues and retaining top sellers, Barry is in regular
contact with the local representatives on the ground. This shows
how finding and developing talent are closely linked to fortifying
high-touch communication. The talent and communication efforts
are inseparable at DWR, and Barry is a key element in bridging
them.
She is embedded in DWR’s communication and sales
processes. She works to make sure that all levels of the
organization are informed, aware of new and exciting features
and, at the same time, connected to sales performance. This
again i