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• Products and services — What are new developments? What will it take to get to this? Who has the competencies? Where can we get them? • Process improvement — Will the new process improvement cause a reduction in force? Will an increase in force result? How will the process change be measured in order to know if it’s a worthy improvement? track? Are those people doing their jobs? Or did they all leave? Did they know they were on a succession track? You shouldn’t keep this a secret. Letting other employees know who is being targeted for succession helps set a standard for what you want from other employees. It also helps management as it evaluates the types of projects assigned. Can You Measure? The staffing strategy is a building block that ties directly into the talent management philosophy. If you don’t know the skills that you need and the kinds of attitudes and aptitudes to fill an unknown number of roles, what are you managing? You’re managing tactical functionality but not managing people. Relate workforce planning to return on investment. You should measure success factors related to the business. For example, is the sales department hitting its numbers? Is one person consistently in the top spot? Maybe that person is a leader in training. Is one person consistently in last place? Maybe he or she isn’t a good fit for the position. Is there another department the person could move into? On the other hand, maybe the company isn’t the right fit for that person. No matter the department, measuring success will tell you whether you have been bringing in the right staff. Workforce Planning Is Fluid Building Blocks to Success • If you don’t know your business’s strategy and are unaware of what the company will be doing in the future, these nonsimplistic considerations could derail your staffing strategy very quickly. As you can see, workforce planning is fluid. We all have many options to create workforces that will grow with our organizations. We can grow the company’s next set of leaders through great succession planning, good management training and good leadership training. Management and leadership are different things, and you need both. You can be creative and look at a variety of options, including “borrowing” talent and using consultants, contingent workers and staffing agencies to help form your successful workforce. Let’s look at these options: • Employ — This is straight-up recruitment, so always be on the lookout. Even if you don’t know where you are going to put people today, you should always be seeking good talent. • Partner — Some organizations share employees. Many colleges and universities do this because it is too expensive to hire the talent they really need. They share professors, who are paid by the two different schools. This saves money for both organizations, and they know they are getting quality people. • Reduction — Cutting staff is a workforce strategy. You may not need as many people as you have. Reductions are difficult, but you may have a surplus of employees. • Retention — Remember that retaining someone is not always in the best interest of the company. Having someone stay with a company for a long time does not mean success. The average person currently remains at a company for a little less than four years. A true retention strategy for success is something that you can measure; it shows the person’s productivity for the time he or she works at your company. It also means you are managing knowledge, ensuring that it spreads throughout the organization. When Joe leaves after 3.5 years, Sue, Bob and Mike already share his knowledge. Measure the effort you put into transferring that knowledge. Your business leaders have to know their strategy before hiring. You need to be attuned to that strategy and hire to support it now and in the future. If the business strategy changes, your workforce planning has to change accordingly. Then you will be in the position to truly manage talent and hire for long-term success instead of continually filling gaps and playing catch-up. Understanding the business, knowing what positions your organization has now and will need and using the right combination of tactics to build your workforce will help you change the term workforce planning from a catchy phrase to a solid, successful path to success for your company. ■ John Baldino  as more than two decades of h experience in human resources. He is an industry veteran who holds the Senior Professional in Human Resources (SPHR®) and has deep experience in recruitment and onboarding, performance management, employment law, compliance, leadership development, succession planning and sales training. He has been involved in start-ups, mergers and acquisitions and expansion and is currently the president of Humareso, which provides HR solutions and administration for businesses trying to manage budget and growth. Baldino was named the Delaware Valley (Philadelphia Metropolitan Area) Human Resources Person of the Year for 2012. • Succession actuality™ — I trademarked this phrase because it is different from succession planning. Succession actuality can be measured. Whom did I put on a succession www.HRCI.org 2014: Volume I CERTIFIED 31