CentrAL INC! | Central Alabama Business Journal September/October 2024 | Page 68

marketing matters

WEB DESIGN TIPS TO

Keep Users

Hooked

Discover essential web design do ’ s and don ’ ts to transform your site into a user-friendly masterpiece that keeps visitors coming back for more .
TO THE POINT : A visually appealing , user-friendly website keeps users engaged , increases the likelihood of conversions and builds trust in your brand .
Your website ’ s design is the key to creating a memorable user experience and establishing your credibility . Discover how to make your site functional , accessible and a true reflection of your brand ’ s identity .

50 % of consumers say that their impression of a business depends on the company ’ s website .

( Top Design Firms )

The Do ’ s of Website Design

68 CentrAL Inc !
CONSIDER MOBILE & TABLET VIEWS Ensure your website looks and functions beautifully on all screen sizes to keep users engaged , no matter how they access your site . Mobile-friendly designs can also improve your site ’ s search engine ranking , as search engines prioritize mobile compatibility .
PROVIDE CLEAR & CONCISE NAVIGATION MENUS Simplify navigation with clear , concise menus in the header and footer . This helps users find what they ’ re looking for quickly , reducing frustration and increasing the chances they ’ ll stick around .
GIVE SPACE FOR READABILITY Whitespace ( or negative space ) declutters your content , making it more readable and allowing users to focus on what ’ s important without feeling overwhelmed .
INCLUDE VIDEOS High-quality , relevant videos are your secret weapon for engagement . They quickly and effectively explain complex concepts , showcase products in action , and keep visitors on your site longer . Videos can also boost your search engine rankings !
USE RELEVANT , REAL IMAGES Ditch the generic stock photos ! Authentic images of your team , products or services build trust and give your site a genuine , personal touch that resonates with visitors .
STICK TO A SPECIFIC COLOR PALETTE & STYLE GUIDE Consistency is key . A specific color palette and style guide ensures your website looks cohesive and professional , making your site instantly recognizable and visually appealing .